Simultaneous price reductions
Co.opmart supermarkets are running a promotional program called "Month of the Ladies: Thousands of Discounts," offering a 20% discount on vegetables and fruits. Specifically, baby spinach is priced at 13,300 VND/280g pack, baby amaranth at 13,300 VND/250g pack, Co.op Select American squash at 23,900 VND/kg, gourds at 24,900 VND/kg, winter squash at 26,900 VND/kg, fragrant zucchini at 29,900 VND/kg, carrots at 39,200 VND/kg... Fresh food items such as mackerel, pork, chicken breast fillets, chicken thighs, and snakehead fish cakes are also discounted by 15%.
To celebrate Vietnamese Women's Day on October 20th, Co.op Mart supermarket, in collaboration with manufacturing businesses, is offering discounts of 15-35% on cosmetic products such as facial cleansers, moisturizers, body washes, and shampoos from brands like Olay and Ponds. To cater to the demand for gifts on Vietnamese Women's Day, Co.op Mart is also offering a 25% discount on gift sets containing cosmetic products such as body wash and shampoo.
At Lotte Mart, the "Lotte Max Sale - Explosive Super Sale" program offers discounts of up to 50% on many essential items such as ST25 rice, chicken eggs, kimchi, fresh milk, laundry detergent, and makeup remover; many products are offered with a buy-one-get-one-free promotion. Meanwhile, the GO! system is implementing many customer appreciation programs with discounts ranging from 18-38%. Many items are popular choices for consumers, such as soft drinks discounted up to 34%, Nestlé products discounted 18%, CP frozen ribs and chicken feet discounted 30-38%, green vegetables discounted from 22-32%, and Milo and Vinamilk yogurt discounted up to 30%.
Winmart supermarket chain also offers discounts on essential consumer goods such as rice, cooking oil, beverages, and fresh food. Specifically, there's a 20% discount on meat and vegetables from the MEATDeli and WinEco brands; and discounts of 11-15% on fruits like oranges, apples, and grapefruit. Notably, Winmart continues its 50% discount and "buy one get one free" promotion on vegetables and fresh food at the end of the day.
Working alongside local authorities to promote and sell products.
In fact, to ensure the supply of goods, especially agricultural products, supermarket systems have not only strengthened connections with localities but also proactively implemented preferential policies.
WinCommerce Northern Region Operations Director Nguyen Thi Thuy Huong stated: "In the context of a recent sharp decline in the supply of vegetables on the market due to floods, in order to serve shopping needs with the criteria of 'Cheaper - Higher Quality,' WinMart has established direct, long-term partnerships with local agricultural product suppliers, thereby supporting businesses in stabilizing their output."
“By leveraging direct sourcing from suppliers and eliminating negotiation and intermediate transportation steps, WinMart maintains stable prices, and even lowers them with various promotional programs. WinMart's implementation of these programs not only helps consumers access new products at good prices but also supports businesses, cooperatives, and OCOP (One Commune One Product) entities in expanding their markets and enhancing their competitiveness,” shared Ms. Nguyen Thi Thuy Huong.
Regarding the collaboration with local authorities in promoting product consumption, Ms. Nguyen Thi Kim Dung, Director of Co.op Mart Ha Dong supermarket, stated: For many years, the Co.op Mart retail system has encouraged local agricultural product suppliers to bring their goods into the supermarket through policies prioritizing shelf space, display area, and product promotion activities at the point of sale.
Central Retail also implements a preferential approach to local agricultural products at its GO! stores. According to Nguyen Thi Thu Hang, Director of GO! Thang Long Supermarket: Approximately 50% of Central Retail's fresh food production is sourced from the regions where the supermarkets are located. To support suppliers and local markets, Central Retail purchases agricultural products directly from farmers and cooperatives with a 0% commission.
“However, to become a supplier for the Go! supermarket system, products must still meet food safety requirements, quality declaration documents, periodic testing, and traceability. The supermarket only signs supply agreements with businesses that have complete quality certifications, invoices, documents, and clear traceability. Therefore, in addition to enjoying many benefits, customers can be completely assured of product quality,” added Ms. Nguyen Thi Thu Hang.
Source: https://hanoimoi.vn/sieu-thi-tang-khuyen-mai-ho-tro-tieu-thu-san-pham-dia-phuong-1759355.html
