The VTC booth was designed with many experiential activities, focusing on three areas: VR (virtual reality) gaming experiences, playing games on mobile phones, and interacting with game products on stage.
In the VR experience area, the public can wear virtual reality glasses to embark on a journey to explore the natural wonder of Son Doong Cave.
VR technology recreates the cave environment, giving participants the feeling of directly moving, observing, and exploring the magnificent landscape inside Son Doong. This is also one of the outstanding experiences, helping participants connect with nature and heritage in a visual and vivid way.
In the mobile gaming experience area, VTC installed many games for the public to play directly and complete in-game tasks.
These are all game products published by VTC, and many games are designed and developed in-house by the company. Through this, visitors can learn more about the game products and the cultural values embedded within them.
The stage area is where mini-games, interactions, and product demonstrations released by VTC, such as Audition and Cultural Cosplay, take place.
Visitors can participate in fun quizzes, answer questions from the MC, and receive gifts and publications related to the game. In the "Vietnamese Language King" game, players will arrange words to answer questions and receive prizes from the program.
In particular, on the afternoon of October 3rd, a cosplay performance featuring game costumes took place on the circular stage, with cosplayers transforming themselves into familiar game characters.
Notably, the contestants designed, sewed, and completed their own game costumes. These elaborate costumes showcased the creativity and unique style of each participant.
Next up was the Audition Heritage Show , featuring models in costumes inspired by the world of video games. Beyond just a fashion show, the performance incorporated sound and other performance elements, creating a vibrant and colorful atmosphere.
In its strategy to develop gaming into a cultural industry, VTC recognizes that digital products can also become a method to access and spread cultural values.
“VTC Identity – Digital Cultural Identity” is the message VTC is bringing to the second World Cultural Festival in Hanoi. Through this, the company aims to introduce images, beauty, and cultural values of Vietnam through digital products, creating a more accessible and vibrant way to connect with the public, especially young audiences.
With products directly produced by VTC, Vietnamese cultural elements are incorporated right from the content and visual development process. For example, images of the Son Doong cave are used in the game, creating a unique impression and helping to bring Vietnamese landscapes closer to players through the digital space.
For games published by VTC but not directly produced, the company proactively collaborates with partners to incorporate Vietnamese cultural elements into the products.
Images and costumes characteristic of Vietnam, such as the ao dai, ao tu than, and lotus flowers, were designed by VTC and then adapted and incorporated into the game in collaboration with partners in South Korea and China. Through this, Vietnamese cultural values have a greater presence on digital platforms and can reach a younger audience.
According to a representative from VTC Corporation, participating in the second World Culture Festival in Hanoi is also an opportunity for VTC to introduce game products bearing the imprint of Vietnamese culture to the public, especially young audiences.
The festival space also attracted a large number of international tourists, creating opportunities for VTC's digital products to reach new target audiences.
At their booth, VTC directly invited international visitors to experience the game, explore Son Doong Cave through VR technology, and learn about the Vietnamese cultural costumes incorporated into the game.
Through these direct experiences, Vietnamese cultural values are introduced in an accessible way, while also opening up new avenues for cultural engagement through technology and digital products.
Source: https://baovanhoa.vn/nhip-song-so/kham-pha-khong-gian-trai-nghiem-game-tai-le-hoi-van-hoa-the-gioi-tai-ha-noi-lan-thu-hai-271305.html
