The comrades presiding over the press conference.The press conference was chaired by: Ms. Nguyen Minh Hang, Deputy Minister of Foreign Affairs ; Ms. Pham Thu Hang, Director of the Press and Information Department and Spokesperson of the Ministry of Foreign Affairs; Ms. Do Thi Minh Hoa, Member of the Standing Committee and Head of the Propaganda Department of the Thai Nguyen Provincial Party Committee; and Ms. Nguyen Thi Loan, Member of the Standing Committee of the Provincial Party Committee, Vice Chairman of the Provincial People's Committee, and Head of the Organizing Committee of the 2026 Thai Nguyen International Tea Festival. Attending the press conference were representatives from central ministries and agencies, foreign diplomatic missions in Vietnam, and a large number of reporters from domestic and international news agencies.
Scene from the press conference.Thai Nguyen possesses favorable natural conditions for tea cultivation, with renowned tea-growing regions and a tea-making tradition preserved through generations. From its advantageous soil and climate to its cultivation, processing, and tea-drinking expertise, Thai Nguyen tea has established its own brand, associated with the title "Thai Nguyen - The finest tea." More than just a key agricultural product, tea embodies cultural values, local knowledge, and the unique identity of the tea-producing region. Leveraging these values, coupled with technological innovation, improved product quality, market expansion, and tourism development, is opening up new avenues for the Thai Nguyen tea industry.
In 2026, to commemorate the 195th anniversary of the founding of Thai Nguyen province (November 4, 1831 - November 4, 2026), the province will organize the Thai Nguyen International Tea Festival 2026 with the theme "Thai Nguyen - The Finest Tea," taking place from October 30 to November 7, 2026. The festival aims to honor tea plants, tea producers, artisans, cooperatives, and businesses in the tea industry; promote the Thai Nguyen tea brand; and introduce the historical, cultural, economic values and tourism potential of the locality to domestic and international friends. It will also be an opportunity to promote connections and cooperation in the production, processing, and consumption of tea products, technology transfer, trade promotion, and the development of green tourism.
Speaking at the press conference, Ms. Nguyen Thi Loan, Member of the Standing Committee of the Provincial Party Committee, Vice Chairman of the Provincial People's Committee, and Head of the Organizing Committee of the 2026 Thai Nguyen International Tea Festival, emphasized: Thai Nguyen province hopes that the Festival will not only be a cultural event but also a bridge between heritage and development, between the locality and the international community, and between tea culture and the tea economy. Through the Festival, the province hopes to expand cooperation in the fields of tea production and processing, technology transfer, brand building, trade promotion, tourism development, and sustainable agriculture. She hoped that domestic and international news agencies and media outlets would pay attention, cooperate, and spread the image of Thai Nguyen as a province rich in tradition, dynamic in development, open to cooperation, friendly, and hospitable. Comrade Nguyen Thi Loan also respectfully invited delegates, press agencies, organizations, businesses, investors, and friends from both domestic and international backgrounds to Thai Nguyen to experience the green tea growing regions, meet tea producers, and appreciate the cultural values embodied in each cup of tea.
Speaking at the press conference, Deputy Minister of Foreign Affairs Nguyen Minh Hang assessed the 2026 Thai Nguyen International Tea Festival as a significant activity in promoting cultural diplomacy, honoring Vietnamese cultural heritage values, and strengthening international exchange and cooperation. The Deputy Minister emphasized that tea is not only a product associated with traditional culture and local knowledge but also reflects Vietnam's orientation towards green production and sustainable development. The Festival is an opportunity for Thai Nguyen to strengthen connections with international partners, promote exports, attract investment, develop the tea industry and green tourism; thereby contributing to concretizing the policy of promoting cultural diplomacy and showcasing the image of Vietnam and its people to the world. The Deputy Minister of Foreign Affairs requested that media agencies actively accompany Thai Nguyen province throughout the organization of the Festival, contributing to spreading the cultural values of tea, promoting the image of the locality, and introducing the traditional Vietnamese cultural identity to international friends.
At the press conference, leaders of Thai Nguyen Newspaper, Radio, and Television provided information about the activities within the framework of the Festival. Accordingly, the opening ceremony, themed "Thai Nguyen - The First Famous Tea," will take place on the evening of October 30, 2026, at Vo Nguyen Giap Square, Phan Dinh Phung Ward, Thai Nguyen Province. A series of activities will be held at various locations throughout the province, including famous tea-growing regions such as Tan Cuong, Dong Hy, La Bang, Vo Tranh, and Dong Phuc; the Vo Nguyen Giap Square area; the pedestrian street in Phan Dinh Phung Ward; Tan Thai Golf Course (Dai Phuc Commune); and the ESG Valley Tea Culture Center. The activities are designed to combine culture, foreign relations, trade, tourism, and hands-on experiences, creating opportunities for delegates, tourists, and international partners to explore the land, people, and tea culture of Thai Nguyen.
| Main activities within the framework of the Thai Nguyen International Tea Festival 2026: - Opening Ceremony of the Thai Nguyen International Tea Festival 2026. - Exhibition "Thai Nguyen 195 Years - Achievements in Integration and Development". - The "Tea Time with Celebrities" program in tea-growing regions. - International Tea Forum. - Golf tournament and "Tea in the Clouds" program. - The Heritage Train. - A space for tea shops, exhibitions, food stalls, and investment promotion. - Performing arts programs. - Demonstrations of robots, automated alkaline water ATMs, and promotional screens. - World Master Tea Vietnam competition. - Photo and video clip contest "The Beauty of the Tea Region". - Closing Ceremony of the Thai Nguyen International Tea Festival 2026. |
During the Q&A session, domestic and international journalists expressed interest in asking questions about the coordination between the Ministry of Foreign Affairs and Thai Nguyen province in organizing the Festival, the work of connecting with international partners, the future development orientation of the tea industry, and the expected impacts of the event on tea production and business, tourism, and the lives of tea workers after the Festival concludes. The discussions focused on clarifying the objectives of making the Festival an opportunity to promote the Thai Nguyen tea brand, expand the consumer market, promote investment cooperation, and effectively leverage the cultural values of tea in conjunction with local economic development.
Within the framework of the press conference, Thai Nguyen province officially introduced the brand identification code for "Thai Nguyen Tea". This is a digital identification tool built to create a unified access point, supporting consumers, management agencies, businesses, distributors, partners, and the press in searching and comparing information about the brand, entity, products, and related data. The introduction of the brand identification code is a step in promoting the application of digital technology in the promotion, management, and development of the "Thai Nguyen Tea" brand, contributing to increased access to information, supporting market connections, and enhancing the value of tea products in the context of integration.
Source: https://thainguyen.gov.vn/thoi-su/hop-bao-festival-tra-quoc-te-thai-nguyen-nam-2026-297623
