The announcement by a film production company like TFS that it would use AI in its work has attracted considerable attention. Representatives from the production team stated that the line between technology and human creative thinking is clearly defined in "The Hunting Ground," as in any project. AI will help create the visual setting and framing, ensuring strict adherence to the director's commands (prompts). The rest, including in-depth technical aspects such as artistic style and character positioning, will be established by the TFS director.
Recently, Chinese cinema witnessed a groundbreaking event when a nearly 100-minute film produced using AI technology was granted permission for theatrical release in the domestic market. The science fiction work, created by AI, depicts settings across multiple time periods.
Using AI in filmmaking is no longer a futuristic concept. AI is rapidly entering the film industry, from assisting with set design and image creation to editing, voice-over, and post-production. The question is: How can technology serve creativity, instead of turning films into mass-produced, ready-to-eat products?
Recently, there has been an increasing number of AI-powered short films on digital platforms with offensive, pointless, and inhumane content. The Film Department of the Ministry of Culture, Sports and Tourism has also issued a document requesting relevant agencies and units to rectify the situation.
Anyone can make films just by knowing how to use AI! This ease of use has led to the rapid, excessive, and superficial production of AI-powered short films. Besides similar motifs, storylines, and characters, what's more worrying is that many short films focus on exploiting negative situations such as bullying, humiliation, adultery, violence, child abuse, and contempt for the poor… to create drama and attract viewers. In this case, "rapid production" no longer equates to "rapid creativity." And of course, film quality cannot be measured solely by the number of views.
First and foremost, it must be acknowledged that AI doesn't automatically create a good or bad film; it's determined by how humans "command" it. According to filmmakers, AI-powered films still require a good script, encompassing structure, characters, plot development, message, humanistic values, and aesthetics. In other words, humans must "take control of the game." Simply chasing the speed of technology and mass-producing similar stories for viewership will only result in AI films being like "instant noodles," which, when consumed frequently, will quickly become tiresome and unhealthy.
Authorities have also been working to build "filters" to identify, control, and handle inappropriate content in the digital environment, including AI short films. This creates a framework for technology to be used appropriately, from content, images, and language to copyright and rights to images and voices. But more importantly, filmmakers must also have their own "professional filters." AI can generate dozens of images in seconds, but humans must decide which images are worth keeping, which stories are worth telling, and which content should not be presented to the public.
DANG HUYNH
Source: https://baocantho.com.vn/ai-va-mi-an-lien--a216959.html
