Assoc. Prof. Dr. Nguyen Tien Hoang, Head of the Finance - Banking Faculty, Van Lang University - Photo: AH
This information was presented by Ms. Chi Huynh, Deputy Director of the Personal Banking Division, Asia Commercial Bank (ACB ), at the 2026 Personal Financial Planning Forum themed "Economic Dynamics and the Operating Foundation of the Wealth Management Model," held today, October 3rd.
How much wealth do the super-rich in Vietnam possess?
The forum was organized by Van Lang University in collaboration with the Vietnam Financial Advisors Association (VFCA) and FIDT Investment and Asset Management Consulting Joint Stock Company.
Speaking at the forum, Associate Professor Dr. Nguyen Tien Hoang, Head of the Finance and Banking Faculty, Van Lang University, stated that the wealth management market in Vietnam is facing strong growth opportunities.
According to statistics from McKinsey & Company (2023), the size of personal financial assets in Vietnam reached US$360 billion in 2022, and is expected to reach US$600 billion in 2027 (with a growth rate of approximately US$65-75 billion/year).
This scale is equivalent to approximately 90% of the national GDP, and the actual potential is even greater, as the statistics do not include key non-financial asset classes of Vietnamese people such as real estate and gold.
The inevitable shift of these non-financial capital flows towards financial assets in the future will create explosive demand for asset management services.
The size of personal financial assets in Vietnam reached US$360 billion in 2022 and is expected to reach US$600 billion by 2027.
"The market is currently witnessing a fundamental shift from both sides. On the customer side, demand has moved beyond individual, integrated financial products such as deposits, insurance, and stocks, towards a holistic solution linked to the individual's ecosystem and lifecycle," Associate Professor Dr. Nguyen Tien Hoang commented.
Dr. Bui Van Huy, General Director of FIDT Investment Consulting and Asset Management Joint Stock Company, said that while a few years ago the market was still asking "What is Wealth?", now the focus has shifted to building and operating an effective Wealth management model suitable for Vietnam's conditions.
Asset management is no longer just a family-level issue.
According to Dr. Bui Van Huy, the development of asset management models in Vietnam is not only related to the financial needs of individual families but also linked to larger issues of the market and the economy . However, the role of the asset management industry is still not fully recognized.
He argued that capital flows in the economy should not only come from gold or foreign currency, but need to be transformed into strategic capital flows. If a developed asset management market is established in Vietnam, this capital flow could have a significant impact on the economy, similar to attracting more foreign capital.
Dr. Le Minh Nghia, Chairman of the Vietnam Financial Consulting Association - Photo: AH
In the context of Vietnam's emerging needs for asset management and allocation, the issue of estate management is no longer just a family-level matter but can be viewed from an economic perspective, from micro to macro levels.
In the coming period, the wealth management industry in Vietnam is expected to continue to evolve and grow, as the wealthy and middle classes continue to expand.
Dr. Le Minh Nghia, Chairman of the Vietnam Financial Consultants Association (VFCA), raised the issue on a broader scale: how to transform the assets accumulated by the population into a resource for the economy. According to him, asset management is a component of the financial market infrastructure, no longer a service exclusively for the super-rich.
While the economy needs large-scale, long-term capital, traditional funding channels are limited. Conversely, household and private sector assets are accumulating rapidly. The gap lies in the fact that resources and investment needs exist, but the mechanisms for connecting them are not yet adequate.
Dr. Bui Van Huy also believes that the estate management market in Vietnam still has some gaps that need to be addressed, such as limited products for the estate management market, an incomplete official legal framework for the estate management industry, and the lack of a professional certification system and common standards for consultants.
He stated that FIDT has put forward recommendations to contribute to the development of a formal legal framework for this field. Simultaneously, the development of professional certifications and common standards for consultants is also considered one of the issues that need to be addressed to fill market gaps.
Vietnam currently has 1,233 ultra-wealthy individuals (owning $30 million or more), placing it among the fastest-growing groups in the world .
Source: https://tuoitre.vn/ngay-cang-nhieu-nguoi-viet-gia-nhap-gioi-sieu-giau-hien-1233-nguoi-co-tai-san-30-trieu-usd-tro-len-100261003200029173.htm
