The image of Hue beef noodle soup was honored in the Comprehensive category of the Cultural Cosplay - International Cultural Exchange art program at the World Cultural Festival (held on October 3rd at Thang Long Imperial Citadel, Hanoi). The organizers stated that author Ta Thu Ha, with her creative cosplay of Hue beef noodle soup, has proven that local culture can truly shine through the lens of modern cosplay.
Cosplay featuring the image of Hue beef noodle soup.
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Cosplay at a major festival.
Many cosplay performances with cultural significance were also honored. Among them, cosplayer Minh Hieu won in the Costume Design category for her elaborate portrayal of the character ZhongLi (from the global game Genshin Impact - China). The Performance category recognized cosplayer Truong Thanh Ha for her portrayal of the Japanese popular culture icon Sailor Moon. The Vietnamese Beauty category honored performances showcasing digital costumes from the game Au Mobile brought to life in the real world.
The familiar image of Sailor Moon
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Ms. Duong Huyen Van, Director of the Southern branch of VTC Mobile's game center, stated that while some organizations still hold cosplay competitions, there is no official, national-level competition. Therefore, having a cosplay performance at a major festival like the World Cultural Festival is a way to honor cosplay culture and also a highlight that attracts young people to the festival.
Director of the Department of Performing Arts, People's Artist Nguyen Xuan Bac and Dr. Chu Tien Dat. Chairman of the Board of Directors of VTC Corporation presented the award for the costume inspired by Southern Vietnamese beef noodle soup.
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Notably, many of the characters being cosplayed are already cultural icons, such as Sailor Moon. This can also be a cultural IP – crucial in the development of the cultural industry.
Cosplay in Vietnamese traditional costumes.
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According to Ms. Huyen Van, when developing games, her company always requires partners to incorporate elements of Vietnamese culture. "Almost every game VTC makes has a first requirement when connecting with partners: they want to use the traditional Ao Dai dress. That's how we're gradually bringing our culture into the games," Ms. Huyen Van stated.
According to the organizers, on a global scale, cosplay (Costume Play) has transcended the boundaries of a personal hobby to become a popular cultural phenomenon and a multi-billion dollar industry. Vietnamese youth are also enjoying this activity, creating many variations of cultural elements with strong personal touches.
Source: https://thanhnien.vn/bun-bo-hue-doat-giai-thuong-cosplay-o-le-hoi-van-hoa-the-gioi-185261004120042385.htm
